Business & Finance Advertising & sales & Marketing

Understanding Niche Marketing

Many people think that the only way left to make money online by starting an online business is creating a highly specific niche website. Niche marketing is the process of creating a presence on a very specific topic with the hopes of having a low competition level and high enough traffic levels to make money. When done correctly niche marketing can potentially lead you to quite a bit of income. In most cases it will take you setting up numerous websites and targeting the audience appropriately making sure to choose the best monetization techniques for your presence. Before you dive into niche marketing and begin selecting different niches you would like to attempt it is important to be aware of other online business methods. Setting up a general site can potentially lead to massive amounts of traffic though the work to reach the top of search engines is much more difficult. The best method is using both of these both niche marketing and creating a more generalized site. You will see results from the niche sites quicker, but when the general site finally reaches the top of the search engines the income generated will be unequalled.

One method for niche marketing is picking the monetization technique then creating the presence directly optimized for the technique you have chosen. One of the most popular monetization techniques includes using clickbank products. You choose a couple products then search Google to see how much competition you will have. To understand the competition level you should have a google pagerank checker on your browser. All the major browsers have them, but if yours does not download Google Chrome and the page rank addon. You should only be creating sites when the competition has one or two page rank. Google pagerank will not tell you exactly how difficult a site will be to pass in the search engines, but will give you an idea of the number and quality of incoming links a given site has. Another important search to do is on Google Adwords Keyword Tool which will tell you the amount of traffic a given term has monthly. Choose terms that have over one thousand searches monthly and under ten thousand searches. These are the terms that are easily taken in most cases.

Once you have some different ideas of sites you would like to create the next step is creation which consists of finding a hosting company and creating your presence. For paid hosting I recommend using godaddy.com and for free hosting 000webhost.com is decent. For those without any experience in web development the best options will be blogger.com, squidoo.com, and hubpages.com. These all have built in WYSIWYG editors which allow you to change the appearance and content of your presence without knowing code. When building the presence focus on using high quality topical content. This will ensure Google seeing your site as helpful to traffic and it will rank higher easier. Many people focus on the monetization which is a mistake. You do not want your site to come across spammy, but rather helpful.

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